Search Engine Optimization

What is SEO?

Search engine optimization means the process of improving your site to increase its visibility when people search product related to your business in Google, Bing & other search engine.

SEO is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

Benefit of SEO

• SEO Can Be a Long-Term Marketing Strategy
• SEO reaches your entire target Audience - SEO is equally effective for companies targeting various audiences, perhaps with the same service.
• SEO is key to search visibility.
• SEO improves website speed - Optimizing your content to avoid that will not only improve your position in organic search, but will speed up your website, will ensure the pleasant experience of your visitors, reduce bounce rates
• SEO results to higher conversion rate - The good ranking of your site on any search engine can significantly improve your conversion rates. If you manage to maintain a top position long enough, your target market will soon become more aware of your business and the quality of your work. This will increase your credibility and your reputation as an authority in your industry.

Why is SEO important?

SEO is important because:

• SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
• SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
• Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
• The majority of search engine users (more than 70% – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the top positions.
• SEO is good for the social promotion of your web site. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
• SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

Type of SEO

• On page
• Off page
• Technical

ON Page SEO: - On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. On-Page SEO refers to settings you can change on your website so that it is optimized for search engines.

The most important On-Page SEO elements are:

•   Having optimized titles and descriptions
•     Optimized URL Structures
•     User-friendly navigation (breadcrumbs, user sitemaps)
•     Optimized internal links
•     Fast loading pages
•      Mobile-Friendly pages
•      High-quality fresh content
•       External links
•     Text formatting (use of bold, italics, etc.)
•       Properly optimized H1 tag and other headings
•       Image optimization (image size, proper image names, use of ALT text) 

In shortly we can say on page SEO consists of all element of SEO you can control best.

OFF page SEO:- Off-page SEO refers to techniques you can use to improve the position of a website in the search engine results page (SERPs) As mentioned above, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important off-page SEO techniques are:

•     Link Building
•     Brand Mentions
•     Customer Reviews
•     Social Media Marketing

Technical SEO: - Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of Technical SEO include crawling, indexing, rendering, and website architecture.

Difference between ON Page SEO, OFF page SEO and Technical SEO