Learn digital, Internet, social media marketing, course

Q. How do beginners learn Digital Marketing?

     Here we learn step by step digit marketing

Some year ago, if a business wanted to reach the target customers, they used to promote using traditional marketing mediums like TV, Radio, Print. Simply because potential customers used to spend their time here. However, as humans developed our technology gave rise to a digital revolution. Simply put, people started spending more time on online platforms like Google, Facebook, Instagram, YouTube etc. to stay familiar with news, entertainment and commerce. Therefore, today our life moves on a single click.

Note: - But it doesn’t mean TV, print, radio don’t work anymore?  We cannot say that traditional marketing efforts do not have any impact. Rather, it goes hand in hand with digital marketing and the distribution has evened out.

Its trend in India happened when Indian Prime Minister Narendra Modi  started the digital campaign in July 1, 2015.

Today, Digital marketing has become a part of our existence. Everything from shopping for clothes to delivering groceries, furniture and laundry, transaction is online. That’s why we need to know what is digital marketing

Traditional marketing VS Digital marketing

  

S. No.	Traditional Marketing	Digital Marketing
1	The promotion of product and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship, etc.	The promotion of product and services through digital media or electronic medium like seo, sem, PPC, etc.
2	It is not so good for Brand building.	It is efficient and fast for brand building.
3	difficult to Measure	Easy to Measure with the help of analytics tools.
4	Here we can’t track product or order	We can tract our product and order easily every a minute.
5	It is not cost effective.	It is more cost effective
6	Includes T.V. advertisement Radio. Banner Ads Broadcast. Sponsorship. Print Ad	Includes Search engine optimization (SEO) Pay-per-click advertising (PPC) Web design. Content marketing. Social media marketing. Email marketing.

Before you learn Digital Marketing, It’s important to understand what is marketing.

Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept that is used to make a comprehensive plan of action to generate leads, increase sales, increase brand awareness or acquire more customers.

In very simple terms Marketing means communicating the RIGHT message, to the RIGHT people using RIGHT medium.

So let’s understand what exactly is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

Most important digital marketing types?

• Search Engine Marketing
• Social Media Marketing
• Pay Per Click

What is search engine marketing?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

What is Social Media marketing?

Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales.

What is Pay Per Click?

PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.

Run almost any search on Google (or Bing), and you will see ads displayed at the top of the results page.