Digital marketing, SEO for beginners

 On-Page, SEO Optimization What is On Page SEO? On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. In simple language we can say on-page SEO practices include optimizing title tags, content, internal links and URLs. Why is on-page SEO important? Google is ultimately looking for the most relevant search result for a query, so their algorithms also look for other relevant content on the page. If you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag. That said: There’s more to on-page SEO than cramming keywords into your page’s HTML. To rank your content , you also need to optimize your content for: User experience Bounce Rate and Dwell Time Search Intent Page loading speed Click-through-rate Optimize Your Content for SEO Now that you’ve seen why on-page SEO still matters, it’s time to start optimizing your content. As mentioned in the ...

What is KEYWORD,  What is Google keyword planner Before we understand ON Page SEO we know all about KEYWORD. If my website will be seen on a specific keyword , ranking, then we will have to research our keyword so that our ad is shown to the user. For this we need to know about Keyword Research . In keyword research, we need to know which keywords people are doing more research. Like the website is about Digital Marketing course , if you have selected the online course as a keyword. Is this the correct keyword? No, it is not because it is not relevant keyword as per website This means we have to select the right keywords on which the website should rank and show to the user. For this we have to do keyword research Now come the point, we do keyword research on the basis of which keywords? Firstly we know about Google ad campaign have specific multiple ad group, specific ad group contains multiple ads or multiple keywords . Which keywords will keeps in this specific group, th...

 Search Engine Optimization What is SEO? Search engine optimization means the process of improving your site to increase its visibility when people search product related to your business in Google, Bing & other search engine. SEO is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. Benefit of SEO SEO Can Be a Long-Term Marketing Strategy SEO reaches your entire target Audience - SEO is equally effective for companies targeting various audiences, perhaps with the same service. SEO is key to search visibility. SEO improves website speed - Optimizing your content to avoid that will not only improve your position in organic search, but will speed up your website, will ensure the pleasant experience of your visitors, reduce bounce rates SEO results to higher conversion rate - The good r...

 Search engine work Over time, a lot of websites were created on the search engine and a lot of content was on the Internet, which is multiple niche, which caused the user to have problems accessing data. Someone has said “Every problem have a solution” What we need? For this, we need structure and accessibility . For this, we need to know how we could access the content, how to structure the content and also know content is from which Niche. At the same time, the role is played by the search engine With this, in 1996, Larry Page and Bran started the Search engine optimization (SEO) . Gradually people started getting familiar with it and started making the search engine base on the algorithm and Google saw the opportunity and started working on .Algorithm those where giving values like quality, relevant, content etc. to the user. What is search engine ? A search engine is a service that allows Internet users to search for content via the World Wide Web (WWW) . A use...